Digital Marketing Vs Affiliate Marketing

Parameters

Digital Marketing

Affiliate Marketing

Definition

Digital Marketing refers to all the activities which a company or business does to promote their product or services via digital channels.

Affiliate Marketing refers to promoting other companies or businesses' products or services to earn revenue.

Reach

Many advertising tactics are used in Digital Marketing, it's a popular marketing strategy that provides amazing reach.

Affiliate marketing comes under the umbrella of digital marketing. In this case, the main focus of affiliate marketers would be to earn commissions.

Competencies

Affiliate marketing comes under the umbrella of digital advertising. In this case, the main focus of affiliate marketers would be the commissions.

The components of an affiliate marketer are the affiliate marketer, the product owner & the customers.

Spread

Digital Marketing is a broad concept & it involves various techniques of marketing. Multiple digital platforms are required to do proficient digital marketing.

Affiliate Marketing is a sub-set of digital marketing. It only deals with commission-based earnings.

Required Skills

If you want to be a digital marketer, you just need some digital skills such as SEO Performance Marketing, Social Media Marketing, Email Marketing, etc. To be successful in the field of digital marketing.

If you want to be an affiliate marketer, then you must need relationship building & convincing skills to be a successful affiliate marketer.

Ownership

As a business owner, you have multiple options to choose from. From multiple digital marketing platforms, you can choose the one platforms that suit your business needs.

Affiliate marketing entails establishing connections to promote & sell other businesses' products or services in exchange for commissions.